JBL Says Lucha Libre's Rise Is Evident Following WWE-AAA Partnership
JBL discussed how WWE's acquisition of AAA has raised the profile of lucha libre in the United States and said the style is taking over. He praised both nights of TripleMania, highlighted the Copa Bardahl Battle Royal, and noted Omos's growth in AAA under The Undertaker's guidance. JBL compared the Las Vegas and Mexico City crowds, said the Vegas turnout was three times WWE's expectations, and likened Daga to Eddie Guerrero.
WWE's purchase of AAA has given lucha libre more visibility with mainstream U.S. viewers. Cross-promotional events such as Worlds Collide have placed NXT wrestlers against AAA competitors, and this year's TripleMania drew greater interest because of that link.
JBL, a WWE Hall of Famer now calling AAA action, discussed the shift on his podcast. He praised both TripleMania nights, singled out the Copa Bardahl Battle Royal, and said Omos has developed in AAA under The Undertaker. He also compared Las Vegas and Mexico City audiences, noted Vegas attendance tripled WWE's projection, and likened Daga to Eddie Guerrero.
The WWE-AAA partnership could broaden U.S. audiences' familiarity with lucha libre, potentially benefiting wrestlers, promoters, and fans who seek styles beyond traditional WWE presentation. Increased exposure may create more opportunities for AAA talent and cross-border events, while also raising expectations for promotions to balance cultural authenticity with mainstream appeal. If interest continues, local wrestling scenes and media coverage could shift, though the long-term effect remains uncertain.