Jack Daniel’s and Indian Motorcycle Revive Collaboration for Limited-Edition Bikes
Indian Motorcycle and Jack Daniel’s have announced they are renewing their multi-year partnership. The collaboration will bring back a line of exclusive V-twin motorcycles and expand co-branded merchandise and event activities. Their previous joint effort, which ran from 2016 to 2023 with Klock Werks Kustom Cycles, included a 2018 Scout Bobber edition that sold out in under ten minutes.
Indian Motorcycle and Jack Daniel’s have renewed a multi-year alliance. Their earlier tie-up ran from 2016 through 2023 and involved Klock Werks Kustom Cycles of Mitchell, South Dakota. It produced limited editions based on several Indian models, including a 2018 Scout Bobber that sold out in under ten minutes.
The revived effort will add a new series of exclusive V-twin bikes with custom design cues, plus more co-branded goods and event activities. Merchandise is set to appear at Indian dealerships and the Lynchburg, Tennessee distillery starting Friday, October 2. Motorcycle specifics are expected later.
This revival could energize motorcycle collectors and brand loyalists, potentially driving showroom visits and merchandise sales. Dealerships and the Lynchburg distillery may see added foot traffic from fans seeking co-branded items. If the new bikes echo past sellouts, resale interest may grow, though broader effects on the motorcycle market remain uncertain. It may also strengthen the cultural link between motorcycling and American heritage branding.