Soccer · Serie A · published 2026-10-13T00:00:00+00:00 · via Get Italian Football News

Como President Explains Club's Rapid Rise and Global Vision

Como president Mirwan Suwarso has outlined the factors behind the club's quick climb and current Champions League involvement. He highlighted a strong focus on young players and expanding commercial reach, noting that most merchandise revenue now comes from outside Como. Suwarso also described the club as a lifestyle destination, with tourism, hospitality, and global appeal forming part of a wider growth strategy.

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Como's ascent has been swift, taking them from lower divisions to Serie A and now the Champions League, where they beat Leipzig in their opener. President Mirwan Suwarso told Corriere dello Sport that the club often turns over nine or ten squad members between promotions, unlike settled sides that adjust only a few, and that early European qualification increased the need for reinforcements.

The club's commercial footprint extends well beyond its small lakeside home, with shirts sold in major cities and only 14% of business revenue generated locally. Suwarso frames Como as a lifestyle brand, using the lake's international image to support merchandising, hospitality, travel and tourism. Fabregas's team sits seventh after drawing with Roma.

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