Ferrari shares behind-the-scenes video of Hamilton and Leclerc running social media at Singapore GP
Ferrari has released behind-the-scenes video of Lewis Hamilton and Charles Leclerc running the team's social media accounts. The footage was taken during the Singapore Grand Prix weekend. It shows a chaotic takeover of the channels.
Ferrari has put out footage showing Lewis Hamilton and Charles Leclerc taking charge of the team’s social media during the Singapore Grand Prix weekend. The video captures what is described as a chaotic takeover of those channels, placing the two drivers in an off-track role. Because the available material does not detail specific posts or platforms, the release is best understood as a look at how a motorsport team lets its drivers shape fan-facing content during a race weekend.
The video may mainly affect Ferrari followers, Hamilton and Leclerc fans, and Formula 1 viewers who follow teams on social platforms. It could deepen parasocial engagement by showing drivers in a less formal role, and it may encourage other teams to consider similar driver-led content. Any wider societal effect is likely modest, confined to sports fandom and digital media habits rather than public policy or civic life.