College · College Football · published 2026-10-19T00:00:00+00:00 · via On3

Edward Jones remains Big 12 title game sponsor for one more year

The Big 12 has extended its partnership with Edward Jones for an additional year. Edward Jones will continue as the title sponsor of the Big 12 championship game and the conference's official wealth management partner. The final Big 12 title game is set for Friday, Dec. 4, at AT&T Stadium in Arlington, Texas.

Expanded Detail

EXPANDED:

The Big 12 has added another year to its agreement with Edward Jones. Under the arrangement, Edward Jones will keep its role as the naming sponsor of the conference’s football championship game and will remain the league’s designated wealth management partner. The Big 12 title matchup is scheduled for Friday, Dec. 4, at AT&T Stadium in Arlington, Texas. The extension preserves the existing corporate tie to the conference’s football

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.

Read the full article at On3 →

This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “Big 12 signs extension with Edward Jones for final conference title game.” Browse more stories.