Frazier and Maiava distribute Beats headphones to teammates via brand partnerships
Georgia running back Nate Frazier and USC quarterback Jayden Maiava are part of the 2026 Beats Elite class. On Thursday, both players gave their teammates custom Beats by Dre headphones as part of their NIL agreements. Beats announced its eight-player 2026 class last month.
Georgia running back Nate Frazier and USC quarterback Jayden Maiava are among the eight athletes in Beats’ 2026 Elite class, which the brand announced last month. Both are college football players with name, image and likeness deals tied to Beats.
On Thursday, each player distributed custom Beats by Dre headphones to his teammates as part of those NIL agreements. The gesture connects their individual brand partnerships to their team settings.
This could affect college athletes beyond the two players by normalizing product-sharing as an NIL benefit, potentially shaping how teammates view brand deals. Fans and brands may see closer ties between individual endorsements and team culture, while schools may face questions about managing such arrangements. The impact may be modest, but it could influence expectations for future athlete partnerships and how NIL value is perceived within college sports.