Bundesliga app offers Klassiker tickets and Playmobil prizes
Bayern Munich will host Borussia Dortmund on Matchday 8, and the Bundesliga is running a sweepstake for tickets to the Allianz Arena fixture on 31 October. Entrants can participate through the Bundesliga app, with additional prizes supplied by Playmobil. The article also promotes the virtual Playmobil broadcast of the match.
Bayern Munich and Borussia Dortmund meet in Matchday 8 at the Allianz Arena on 31 October. The Bundesliga app is the entry point for a sweepstake whose top reward is attendance at that fixture, with Playmobil also providing extra prizes.
The same match will be shown in a Playmobil-themed virtual setting. The league says it is the first professional football competition worldwide to stage a full live match at this scale in such an environment. Real-time match data will drive animated figures and the ball so their movements follow the actual play.
The sweepstake and virtual broadcast may broaden the fixture’s reach beyond stadium attendees, appealing to app users, families familiar with Playmobil, and younger digital audiences. This could make top-flight football feel more accessible and playful, while also tying fan engagement more closely to league apps and sponsor-branded experiences. It may raise expectations for interactive or family-oriented match presentations, though the effect is likely limited to those already interested in football or the participating brands.